Dominate Your Market.
Inspire Your People.
so you understand business storytelling frameworks
ensure that you quickly get marketing and messaging right
to help apply story across every area of your business
Most marketing expenditures are wasted. They just add to the noise
Don't waste money on marketing programs that don't work and make the problem worse. When under pressure, B2B marketing leaders will double down on loud, ineffective, and frequent interruption. This is expensive and counterproductive
Entrepreneurs under pressure feel forced to expand sales too early
Early sales activity is critical to enable product and marketing experts to refine both product and messaging. But hiring expensive sales people to compensate for marketing or product problems will damage your reputation and cost a fortune.
When Employees Tune You Out
Employees are increasingly distributed from their teammates in B2B companies. Isolation can make work feel like it's "just a job".
Employees respond to story just as prospects do. Tell them the one that matters. They will reward you.
Fanatical devotion to a company comes from great leadership with a great mission, and great leaders understand how to communicate.
Story helps us make sense of data, form ideas and remember.
When story is important to the listener, magic happens:
the listener sees the story as his own (you read my thoughts)
people will listen to a story, even over months or years
story can compel people to action, and change deeply held convictions (think taboo - religion, politics, conspiracies)
Example: In 1954 sales of Marlboro cigarettes were sluggish. In 1955 Phillip Morris indroduced the rugged, masculine Marlboro Man. The story they told was simply that by smoking Marlboro cigarettes, a person would become rugged themselves.
In one year,
Marlboro sales shot up 3,241%.
Succeed as a Team!
StoryBrand and Business Made Simple frameworks are transformative for companies that implement them well. You have some great options to ensure you it do it right.
Do-It-All-Yourself: The online courses explain it all; theory behind commercial storytelling, application to every type of communication, and processes to ensure your success.
Prendessa-As-An-Agency: For those that just want effective sales and marketing as fast as possible, we can do it all for you quickly using a traditional agency model. You still can learn from the courses (recommended).
Domination Through Story
in three simple steps:
IMPLEMENT THE FRAMEWORKS
Implement these proven processes across your organization with expert help
Reach prospects and convert them
Motivate & lead employees
Grow your business.
cut through market noise to reach prospects
improve word-of-mouth references
improve key employee retention
increase sales and revenue
attract and hire better people
reduce marketing and sales costs
enthusiastic reviews and references
Transform Your Company
Reach and Convert
B2B teams spend lots of money talking about themselves and how their technology works.
We help companies communicate clearly about their customers' problems in a way that they appreciate and remember. You can have predictable sales and dominate your market.
Lead Fanatical, Motivated, Employees
Employees are your most critical asset, and they are also the easiest asset to lose or misuse.
The same methods that change your prospects into evangelists will help transform your people into fanatical advocates. That's why we use proven systems to help everyone understand how they are part of something meaningful and important.
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